we make hats that talk,
so you don’t have to.
sayso is a small cap label built on one observation: the things worth saying are usually the things nobody wants to say out loud. so we stitch them into cotton and let the hat take the hit.
a statement you can take off.
every cap says one thing. sometimes that’s a single word (“funemployed”). sometimes a status (“i’m single.”). sometimes a demand your last performance review should have handled (“pay me like a white man”). however many words it takes, it’s short enough to read at a glance and specific enough that nobody needs to ask a follow-up.
that’s the entire product. no mascots, no slogans about the journey, no merch energy. one thought, stitched in, said once — and unlike saying it out loud, you can take this one off at the door.
stitched, not printed.
printing is a sticker with commitment issues. it cracks, it flakes, it lifts in the wash and takes the joke with it. everything we make is satin-stitch embroidery on washed cotton twill — thread pulled through the fabric, not paint sitting on top of it. nothing to peel, so nothing does.
six panels, unstructured, metal buckle strap, roughly 54–60cm. it sits low the way a dad cap should — not perched. it turns up already soft, and it only gets softer from there.
- silhouette
- 6-panel unstructured dad cap
- fabric
- 100% washed cotton twill
- embroidery
- Satin stitch — never printed
- closure
- Metal buckle · 54–60cm
- fit
- One size · sits low, not perched
- shipping
- free shipping in the us — 4–7 days
what we actually promise.
small runs
a few hundred of each design, not a few thousand. when one sells out it’s gone — we’d rather run out than discount.
one price
$26. every cap, every colourway, every drop. no tiers, no “premium” tier, no reason to wait for a sale.
free shipping in the us
always, no minimum. leaves our warehouse in 1–2 business days and lands in 4–7.
no logo
our name isn’t on the front. what the cap says is the whole point — we don’t need the credit for it.